Nativa Richard (unknown)

Nativa Richard was the muse for her husband, photographer Yva Richard, who’s name was deducted from Natyva. (It is believed the name for Yva Richard’s Company was inspired by Nativa, who’s real name was Natyva. )She was a seamstress and most likely responsible for the idea of creating and selling fetish lingerie and accessories via La Lingerie Moderne. It is said Native must have been … Continue reading Nativa Richard (unknown)

Yva Richard, L’age d’or du Fetishism

This book chronicles the classic erotic photography of “Yva Richard“, a famous purveyor of high-end lingerie and other sexy clothing items in Paris throughout the first few decades of the 20th Century. Contrary to what many people on the web seem to believe, “Yva Richard” is neither the name of the company’s owner nor is it the name of the model who graces most of … Continue reading Yva Richard, L’age d’or du Fetishism

Yva Richard

Yva Richard was a company created by L. Richard and Nativa Richard. Yva Richard was one of the very first fetish producers around 1930. The company started in 1913 and closed down in 1943, they were stored at Studio 9 at the Rue Pillet-Will in Paris. They began in 1914 selling costumes, women’s hats, shoes, and high-class lingerie. Their very first advertisements dated back to … Continue reading Yva Richard